Justin sits down with Will Rico to unpack what it really takes for brands to show up in AI-driven search. They examine how AI visibility differs from traditional SEO, what LLMs actually trust, and why optimizing your website is no longer enough in the modern internet age. If you'd like to understand how AI is changing search and what your brand can do about it, this discussion is a practical place to start learning. - Will Rico is the Founder & CEO of CommonMind, a 25 year strong agency that helps clients go from hidden gems to market leaders with AEO and SEO strategies. Will is also an Endless Certified Coach, a philosophy that he feels is perfect of building trust in the AI age. Connect with Will Rico: https://www.commonmind.com https://www.linkedin.com/in/willrico/ https://www.youtube.com/@commonmind-llc - Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying. ----- RC Victorino is a brand and content leader at BuildOps who started his career covering small towns for weekly newspapers in New Hampshire — the day before 9/11. That journalism instinct eventually pulled him into B2B tech, where he's spent nearly twenty years trying to get marketers to stop overengineering everything. He believes the best marketing should make someone feel something, not just click something. He writes about the tension between creative instinct and corporate reality at https://rcvictorino.com/ Connect with RC Victorino: http://rcvictorino.com/ https://calendly.com/url? ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

If you're not repeating yourself, buyers forget you.

Justin Vajko talks about what you need to do if you use AI

Justin Vajko talks about why the Content Buddy System really works

Justin Vajko talks about what to do before spending thousands on camera equipment

Justin Vajko talks about the picture superiority effect and how it works in B2B

Justin Vajko explains how to make 1-on-1 connections on LinkedIn

Justin Vajko shares how to break through on LinkedIn

Justin Vajko talks about the Sawdust method and how founders can use it to create content daily

Justin Vajko talks about how to make fast connections on LinkedIn

Justin Vajko talks about the way to scale time and trust in B2B

Justin Vajko talks about why founders don't need their videos to go viral

Before and after example for videos Dialog edits

Justin Vajko talks about a mental hack his company uses to get people more comfortable on video

Justin Vajko on a behind-the-scenes remote video shoot with Phil Treagus-Evans

I firmly believe b2b service founders need to look for sustainable growth strategies over effective ones.

Justin Vajko explains dual coding theory and how it's why video is the best medium for b2b

Justin Vajko explains what the Content Buddy System is and why it works to produce video

Justin Vajko explains why video strategies in 2026 are doing too much

Justin Vajko answers the question: "Do I need a ring light?"

Justin Vajko explains why video is the most effective marketing method, despite objections

Justin Vajko explains the #1 quality in people who make it online

Justin Vajko explains why you don't need 1000s of followers or views to be successful on LinkedIn

Justin Vajko talks about how you can't lead if you don't trust your team

Justin Vajko talks about how he fixed his business model

behind the scenes of a remote video shoot with Christie Bravo

Justin sits down with Logan Lyles to break down what separates webinars that generate leads from the ones that get ignored. Logan shares practical strategies for increasing registrations, improving conversions, and turning every webinar into a long-term content asset instead of a one-time event. They also explore smarter promotion, better follow-up, and how small changes to your titles, sign-up process, and content strategy can make a measurable difference. If you're using webinars as part of your marketing, this is a conversation that will help you get more value from every event. ----- Logan Lyles is the founder of DemandShift, where their Webinar Fast Track Framework helps B2B brands book 5x more sales calls from webinars than the industry average. With 17 years of experience in B2B sales & marketing, Logan blends his journalism background with deep expertise in storytelling and demand generation. He has hosted & produced top‑ranked podcasts, including B2B Growth and Agency Life, and has hosted over 700 podcast episodes & live webinars across multiple shows. Previously, he served on the leadership team at Sweet Fish Media, contributing to its Inc. 5,000 recognition 2 years in a row. In 2024, LinkedIn invited him to its exclusive Top Voices program, where he now shares insights with more than 20,000 followers. Connect with Logan Lyles: https://demandshift.co/ https://www.linkedin.com/in/loganlyles/ 6-Month Content Planning Prompt: https://demandshift.co/prompt The State of B2B Webinars for Lead Generation Report (Waitlist): https://demandshift.co/report ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Katie Turner to discuss why great content starts with great messaging. They unpack why so many B2B companies rely too heavily on referrals and how a clear understanding of your buyers can create a more predictable pipeline. Katie shares functional insights on uncovering what actually motivates customers, creating content that supports every stage of the buyer journey, and writing messaging that builds trust before a sales conversation ever begins. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Wendy Jacobson to talk about what actually drives results in content marketing. Drawing from more than 17 years of experience, Wendy shares why authenticity, consistency, and a clear strategy matter far more than chasing likes, comments, or the latest trends. They also delve into how even simple "boring" content can become a powerful growth tool when it aligns with your business goals. -----  Wendy Jacobson is a content writer, marketer and strategist with more than 25 years’ experience in the business world. For the past 17 years, her main focus has been working with B2B companies to plan, craft and distribute their content. She views content as a vehicle for a business to build and maintain their credibility. Over the years, Wendy has helped companies in the financial services, healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies. Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two teenage kids and dog. She also likes to jump rope, bike, hike or do just about anything outside. Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wjacobson/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Kristen Sweeney to explore how businesses can stand out by turning their internal expertise into content that leaves an impact. Instead of chasing generic thought leadership, Kristen discusses how expert-led content helps brands build credibility, trust, and a point of view that competitors cannot copy. They also go over what makes content truly authoritative, how to uncover valuable insights from your team, and why human experience matters more than ever in the age of AI. ----- For Kristen, Every Little Word was years in the making. Following a decade of writing complex content for professional services companies, she found an easy way to help business leaders become thought leaders by articulating the great ideas swirling around inside their heads. Kristen has a deep history of combining content marketing expertise and business acumen to drive successful marketing initiatives. She has ghostwritten books on leadership development, launched websites for major healthcare organizations, and built the content engine for a thriving business consulting firm. Kristen loves tackling big projects and creating something from nothing. She is quality-obsessed and thrives on getting the details right. She also loves the creative aspect of content marketing, helping clients uncover new and original ideas beyond “what everyone else is writing on the internet.” Kristen has a BFA in Musical Theatre and an Interdisciplinary Studies degree in Medieval & Early Modern Studies, both from the University of Florida. She has a Masters of Music degree in Musical Theatre from the Boston Conservatory. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Chuck Moxley to talk about why podcasts are much more than just a lead generation tool. When done right, they become a powerful way to build trust, support sales conversations, and uncover customer insights that can help your entire company make better decisions.  Chuck explains how his team shifted to a leaner, more authentic podcast strategy that still drives real business impact. They also break down why pipeline influence matters more than vanity metrics, how authentic conversations create stronger content, and what it takes to turn a podcast into a long-term asset for growth and credibility. ----- Chuck is a 6-times B2B SaaS CMO who now works as a fractional CMO for multiple B2B and SaaS companies looking to scale their growth efficiently while avoiding the common pitfalls of premature marketing hires and inefficient growth tactics. Chuck is a marketing practitioner with more than 20 years' experience in SaaS companies and 10 years experience working in agencies. He has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Circle K, NFL and Sprint. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society. He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One , published by McGraw Hill and used in marketing and MBA programs at multiple universities. And Chuck is co-host of The Frictionless Experience podcast. Connect with Chuck Moxley here: https://www.chuckmoxley.com/ https://www.linkedin.com/in/chuckmoxley/ https://audienceofone.website/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

And how to fix them :)

Justin takes a seat with Brooke Miles to break down what is actually making YouTube work for your business. It's not just about chasing views. It's about choosing the right topics, titles, and thumbnails that attract the right people. Brooke shares her 3 T’s framework and how she turns content into legitimate client opportunities. If your videos are not driving results, this will help you make them work for your business. ----- Most startups struggle to create a LinkedIn presence they can be proud of. That’s why Brooke Miles founded Delaware ShoutOut, a LinkedIn strategy and training firm. In 11+ years of business, she has worked directly with hundreds of clients—from solopreneurs to state-run organizations and multinational corporations—who have reported significant gains in followers, engagement, and traffic to their websites. Her company is also a two-time winner of the Delaware Small Business Chamber’s Best Marketing Award and two-time winner of the Best Woman-Owned Business Award. In addition, Brooke was a top-three finalist for the Social Media Professional of the Year Award by the Philadelphia Business Journal. She’s also a TEDx speaker. Finally, Brooke is known for her YouTube channel (“Delaware ShoutOut”), which teaches entrepreneurs how to build a LinkedIn presence that they can be proud of. Connect with Brooke Miles: www.linkedin.com/in/brookethemarketingpro https://www.deshoutout.com/ https://www.youtube.com/@DelawareShoutOut/videos ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Allison Ditmer to talk about one of the most overlooked parts of LinkedIn growth. Not your posts. Your comments. They break apart how thoughtful, intentional commenting can drive visibility, build your brand, and open the door to more opportunities. Say bye to dropping generic replies and try joining conversations in a way that adds value and makes people want to learn more about you. ----- Allison Ditmer is a LinkedIn content strategist, creator, and coach who helps founders and small business owners turn LinkedIn into a strong client funnel for their business. Through her LinkedIn Transformation Package, she helps clients learn how to engage, optimize their profiles, and create a content strategy that builds their personal brand without relying on ads or paid tools. Connect with Allison Ditmer: LinkedIn: https://www.linkedin.com/in/allisonditmer/ Paid Clarity Call: https://calendly.com/allisonditmer/1-on-1-clarity-call Free Newsletter Sign Up: https://allison-ditmer.kit.com/280ec9ba07 Website: allisonditmer.com ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

They don’t include video.  (Like at all)

Your clients (and prospective clients) want to hear your stories.

Now you probably know me as the LinkedIn video guy, but I actually started on Instagram. 

Justin sits down with Joe McKay , founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common. Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human connection through your content. ---- Joe McKay is the Founder of Great Chat, an 'AI Vegan' LinkedIn Content Agency. Great Chat helps Founders & executives tell their story on LinkedIn, proudly GenAI free. Connect with Joe McKay: https://www.linkedin.com/in/jmckay89/ ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Here’s what 90% of people are missing when it comes to their LinkedIn profile.

“I really appreciate the coaching in the call. As if we were on the set of an actual movie, and you’re like, ‘Let’s take it again. Try this.’ It’s awesome.”

Justin explains why you have to be the glue that keeps your team together if you want to be an effective leader

Justin explains why exposure therapy works to get people comfortable on camera

Justin sits down with returning guest, Lee Densmer , to talk about the real journey behind writing and launching her book "Content Simplified". They dig into the challenges of going from idea to publication, the relationships that helped along the way, and how writing a book can become much more than a personal milestone. ---- Lee Densmer is a content marketing consultant and owns Globia, an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI. Connect with Lee Densmer: http://www.globiacontent.com/ ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Patrick Cumming to unpack a simple truth most marketers overlook. If you do not understand your audience, your content will not land. They talk about the gap between what businesses want to say and what customers actually need to hear. The conversation gets practical as they cover how to do real audience research, how to sharpen your messaging, and how to balance creativity with results that actually move the business forward. ---- Patrick Cumming has generated $100M+ pipeline (& counting) for B2B Tech and SaaS companies through content marketing, paid search, and paid social demand generation and GTM strategies. Right now, he is leading marketing @ KlientBoost to add $250K MRR using the exact same strategies, principles, & processes he rolls out for clients. Connect with Patrick Cumming: https://www.klientboost.com https://www.linkedin.com/company/klientboost/ https://www.linkedin.com/in/patrick-james-cumming/ ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin in a behind-the-scenes video shoot with Chris Dubois

Justin explains why you shouldn't be treating LinkedIn the same way as Facebook or Instagram or any other social media platform

Justin talks about why founders aren't doing enough thinking and how important it is to block off time to just process what's happening in your business