Justin sits down with Chuck Moxley to talk about why podcasts are much more than just a lead generation tool. When done right, they become a powerful way to build trust, support sales conversations, and uncover customer insights that can help your entire company make better decisions.  Chuck explains how his team shifted to a leaner, more authentic podcast strategy that still drives real business impact. They also break down why pipeline influence matters more than vanity metrics, how authentic conversations create stronger content, and what it takes to turn a podcast into a long-term asset for growth and credibility. ----- Chuck is a 6-times B2B SaaS CMO who now works as a fractional CMO for multiple B2B and SaaS companies looking to scale their growth efficiently while avoiding the common pitfalls of premature marketing hires and inefficient growth tactics. Chuck is a marketing practitioner with more than 20 years' experience in SaaS companies and 10 years experience working in agencies. He has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Circle K, NFL and Sprint. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society. He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One , published by McGraw Hill and used in marketing and MBA programs at multiple universities. And Chuck is co-host of The Frictionless Experience podcast. Connect with Chuck Moxley here: https://www.chuckmoxley.com/ https://www.linkedin.com/in/chuckmoxley/ https://audienceofone.website/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

And how to fix them :)

Justin takes a seat with Brooke Miles to break down what is actually making YouTube work for your business. It's not just about chasing views. It's about choosing the right topics, titles, and thumbnails that attract the right people. Brooke shares her 3 T’s framework and how she turns content into legitimate client opportunities. If your videos are not driving results, this will help you make them work for your business. ----- Most startups struggle to create a LinkedIn presence they can be proud of. That’s why Brooke Miles founded Delaware ShoutOut, a LinkedIn strategy and training firm. In 11+ years of business, she has worked directly with hundreds of clients—from solopreneurs to state-run organizations and multinational corporations—who have reported significant gains in followers, engagement, and traffic to their websites. Her company is also a two-time winner of the Delaware Small Business Chamber’s Best Marketing Award and two-time winner of the Best Woman-Owned Business Award. In addition, Brooke was a top-three finalist for the Social Media Professional of the Year Award by the Philadelphia Business Journal. She’s also a TEDx speaker. Finally, Brooke is known for her YouTube channel (“Delaware ShoutOut”), which teaches entrepreneurs how to build a LinkedIn presence that they can be proud of. Connect with Brooke Miles: www.linkedin.com/in/brookethemarketingpro https://www.deshoutout.com/ https://www.youtube.com/@DelawareShoutOut/videos ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Allison Ditmer to talk about one of the most overlooked parts of LinkedIn growth. Not your posts. Your comments. They break apart how thoughtful, intentional commenting can drive visibility, build your brand, and open the door to more opportunities. Say bye to dropping generic replies and try joining conversations in a way that adds value and makes people want to learn more about you. ----- Allison Ditmer is a LinkedIn content strategist, creator, and coach who helps founders and small business owners turn LinkedIn into a strong client funnel for their business. Through her LinkedIn Transformation Package, she helps clients learn how to engage, optimize their profiles, and create a content strategy that builds their personal brand without relying on ads or paid tools. Connect with Allison Ditmer: LinkedIn: https://www.linkedin.com/in/allisonditmer/ Paid Clarity Call: https://calendly.com/allisonditmer/1-on-1-clarity-call Free Newsletter Sign Up: https://allison-ditmer.kit.com/280ec9ba07 Website: allisonditmer.com ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

They don’t include video.  (Like at all)

Your clients (and prospective clients) want to hear your stories.

Now you probably know me as the LinkedIn video guy, but I actually started on Instagram. 

Justin sits down with Joe McKay , founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common. Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human connection through your content. ---- Joe McKay is the Founder of Great Chat, an 'AI Vegan' LinkedIn Content Agency. Great Chat helps Founders & executives tell their story on LinkedIn, proudly GenAI free. Connect with Joe McKay: https://www.linkedin.com/in/jmckay89/ ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Here’s what 90% of people are missing when it comes to their LinkedIn profile.

“I really appreciate the coaching in the call. As if we were on the set of an actual movie, and you’re like, ‘Let’s take it again. Try this.’ It’s awesome.”

Justin explains why you have to be the glue that keeps your team together if you want to be an effective leader

Justin explains why exposure therapy works to get people comfortable on camera

Justin sits down with returning guest, Lee Densmer , to talk about the real journey behind writing and launching her book "Content Simplified". They dig into the challenges of going from idea to publication, the relationships that helped along the way, and how writing a book can become much more than a personal milestone. ---- Lee Densmer is a content marketing consultant and owns Globia, an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI. Connect with Lee Densmer: http://www.globiacontent.com/ ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Patrick Cumming to unpack a simple truth most marketers overlook. If you do not understand your audience, your content will not land. They talk about the gap between what businesses want to say and what customers actually need to hear. The conversation gets practical as they cover how to do real audience research, how to sharpen your messaging, and how to balance creativity with results that actually move the business forward. ---- Patrick Cumming has generated $100M+ pipeline (& counting) for B2B Tech and SaaS companies through content marketing, paid search, and paid social demand generation and GTM strategies. Right now, he is leading marketing @ KlientBoost to add $250K MRR using the exact same strategies, principles, & processes he rolls out for clients. Connect with Patrick Cumming: https://www.klientboost.com https://www.linkedin.com/company/klientboost/ https://www.linkedin.com/in/patrick-james-cumming/ ---- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin in a behind-the-scenes video shoot with Chris Dubois

Justin explains why you shouldn't be treating LinkedIn the same way as Facebook or Instagram or any other social media platform

Justin talks about why founders aren't doing enough thinking and how important it is to block off time to just process what's happening in your business

Justin explains the different reasons people want to buy from you and how to write a good pitch

Justin explains the steps to take to scale your business and why you need to let go of some tasks

Justin explains why it's not worth your money to chase the highest production levels on a video

Justin shows the behind-the-scenes of his video shoot with Kim Cram

Justin explains how important trust is in business and how to get it

Justin explains what LinkedIn metrics you should actually care about

Justin shows a behind-the-scenes shoot with Katie Turner

Justin explains how many times you should post (or if there's a magic number at all)

Justin talks about a content system to help founders create video content with one take, not multiple

Justin shows about how his video process works with Terri Maxwell

Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn. They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotionally engaging content and explains how AI can support your process without stripping away your voice. ----------------------------------------------------------------------------------- Angie Jones is a messaging and thought leadership strategist who helps humble leaders grow their personal brands through authentic, audience-first content. Connect with Angie Jones: https://www.suiteghost.com https://www.linkedin.com/in/angie-jones-iowa To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Anti-cringe content focuses on building trust rather than just gaining visibility High ticket service providers need to establish trust with their audience Using AI in content creation requires a strong knowledge base Storytelling is essential for creating authentic and relatable content Frameworks like 'first, last, best, worst' help in mining stories Emotional memories enhance engagement in content Accountability is crucial for consistent content creation AI can assist but should not replace human intuition in storytelling Collaboration with others can enhance content quality Trust is more valuable than visibility in building a brand ----------------------------------------------------------------------------------- Enjoy and thanks for watching!

 Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect. You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs. If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about. ----------------------------------------------------------------------------------- Stacy Eleczko ( E-less-ko ) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works. Connect with Stacy Eleczko: www.stacyeleczko.com www.linkedin.com/in/copybystacy https://stacy-eleczko.kit.com/b1e93f3ce9 To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Understanding buyer motivation is crucial for effective marketing Client interviews provide insights that assumptions often miss Misaligned messaging can lead to significant financial losses Language used in marketing must resonate with the audience Identifying instigating events can clarify buyer needs Referrals can mask deeper marketing issues Messaging should build trust with cold leads Emotional connections drive purchasing decisions Effective messaging requires understanding competitors and audience Clear guidelines are essential for consistent messaging ----------------------------------------------------------------------------------- Enjoy and thanks for watching!

Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right. They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust. If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in. ----------------------------------------------------------------------------------- Connect with Erin: https://www.linkedin.com/in/erinbalsa/ www.hausofbold.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Research reports can elevate a brand's market presence Sloppy methodology can damage a brand's credibility Selective reporting undermines trust in research findings Building a solid process is crucial for effective research Transparency in data collection enhances credibility Contradictory findings can be used to build trust Engaging sales teams is essential for report success Gating reports can limit audience reach Thought leadership is established through credible research Coining terms can help brands own conversations Enjoy and thanks for watching!

Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics. Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fits into the bigger picture, and what makes LinkedIn such a powerful platform for professionals. ----------------------------------------------------------------------------------- Vince Pierri is a public speaking coach and content strategist who helps leaders turn complex ideas into clear, memorable messages. He’s built a LinkedIn audience of 27,000+ through viral infographics that have reached millions, and he’s coached SaaS founders, consultants, and executives on how to craft signature talks that land clients and spark movements. (He also serves as lead pastor at The Bridge Church in Kentucky.) Connect with Vince: vince.pierri@thebridgenky.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Infographics can be a powerful tool for building a business on LinkedIn High-quality content is essential for standing out on social media Video content plays a crucial role in engaging potential client Visual storytelling can enhance the impact of your message Consistency and quality are key to success on LinkedIn Understanding platform dynamics is crucial for effective content marketing Insights on the future of content marketing. ----------------------------------------------------------------------------------- Enjoy and thanks for watching!

Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward. Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout. ----------------------------------------------------------------------------------- My superpower? Uncovering the story. Before I was a marketer, I was a journalist. A pretty good one. In 10 years, I won nearly two dozen awards. The newsroom taught me to listen carefully and ask the questions that get to the heart of a story. Today, I use those skills to interview you, drawing out your best ideas and unique point of view. The resulting content breathes with your authentic voice. And it’s strategically designed to build trust and influence with your target audience. Superpower 2: Voice chameleon. Ever read something and think, “Oh, there’s no way they wrote that." Maybe you could believe the poster had that idea, but the words are all wrong. It doesn’t sound like them. Yeah, those aren’t my clients. I’m brand voice certified. I have an actual, scientific process for breaking down your voice into its distinct elements so I can recreate it in your content. While we’re talking about your ideas, I’m also soaking up your voice. Connect with Dana here: https://danaherra.com/ https://linkedin.com/in/danaherra To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Don't do things you hate; it shows in your work. Focus on fewer channels for more effective marketing. Leverage personal strengths to maximize marketing impact. Evaluate marketing channels based on audience and personal energy. Experiment with different formats to find what works best. Give marketing efforts time to gain traction before switching. ROI isn't just financial; consider time and energy investment. Avoid shiny object syndrome; stay focused on core strategies. Use storytelling to grab attention and persuade effectively. Marketing is about using strengths as leverage, like judo. Enjoy and thanks for watching!

Many founders don't realize there's a formula for good video content. But it's different based on the context of the video.

Justin sits down with Sam Swirsky to talk about something every professional needs but few truly master: a clear, impactful LinkedIn profile. We break down why clarity is the secret to standing out and opening doors—and how to make it happen. You’ll get simple, actionable tips for showcasing your skills, experience, and aspirations so the right people immediately get what you’re about. Whether you’re just starting your career or looking to elevate your presence, this episode will help you create a LinkedIn profile that actually works for you. ----------------------------------------------------------------------------------- Sam Swirsky has been a LinkedIn coach and writer since 2020, working with top creators like Justin Welsh, Alex & Leila Hormozi, and Tasleem Ahmad Fateh. He specializes in working with creators to “Gain Clarity, Visibility & Authority” on their social media journeys. In his spare time time enjoys playing pickleball, getting lost in the woods and making funny faces at his 12 nieces and nephews. Connect with Sam here: https://www.linkedin.com/in/sam-swirsky/ https://www.samswirsky.com/ To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Clarity in LinkedIn profiles is crucial for professional success. A strong headline is essential for making a good first impression. Profiles should clearly communicate the main focus or offer. Consistency across profile sections enhances credibility. Engaging content can lead to unexpected opportunities. Networking on LinkedIn can reduce feelings of isolation for entrepreneurs. A well-crafted profile can attract referrals from unknown connections. LinkedIn is a platform where personal branding is key. Profiles should include a clear call to action for visitors. Humor and personality in profiles can make them more relatable. Enjoy and thanks for watching!

In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off. If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable. ----------------------------------------------------------------------------------- With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. Connect with Steve: https://agencyoutsight.com/ https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsight To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: The podcast is a resource for solving specific problems, boosting expert status. Engaging listeners has positioned the host as an authority, attracting coaching inquiries. Specializing in niches has streamlined client acquisition and growth. The podcast builds relationships and generates leads in today's sales environment. Tools like Trello and Asana ensure efficient podcast production. Enjoy and thanks for watching!

“It's so easy. I'm also a technical idiot, so you're able to help me with the link to join, the way to set it up, help with the lighting, exactly how to brighten my ring light that I have, and your eye as a videographer is super, super helpful.”

Here’s what you should care about on LinkedIn. (and here’s what to do if your metrics suck)

The key to a great video is talking about what your audience wants you to talk about.

If you’ve had issues figuring out what to say without sounding scripted…

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Jimi Gibson to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. Forget perfection, it’s about being real, intentional, and relatable. If you’re looking to tell stories that build trust, this episode will help you show up in a way that actually sticks. ------------------------------------------------------------------------------------ To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro⁠ Here are several topics we cover in this episode: Pinky Promise: Keep promises to build trust and brand integrity. Ring Finger Passion: Passion fosters long-term business commitment. Middle Finger Defiance: Oppose industry "villains" to create engaging stories. Pointy Finger Focus: Know your audience and keep messaging clear. Thumb Legacy: Your unique "thumbprint" differentiates your brand. Magic and Marketing: Jimi links magic to marketing for better communication. Storytelling: The Five Finger Analogy helps businesses connect through storytelling. Holistic Marketing: Integrate elements for a cohesive marketing strategy. Thought Leadership: Personal branding builds trust and authority. Enjoy and thanks for watching!

What makes you successful with video content on LinkedIn is NOT the video content.

“What a great experience to have this video recording today with Justin, so easy and so natural and so conversational. I didn't even realize that I was being recorded.”

What content marketing initiative has worked the best over the past year?

Here’s a classic mistake entrepreneurs make when it comes to video content.

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. It’s not about perfection—it’s about being real, intentional, and relatable. If you’re looking to tell stories that build trust, not just noise, this episode will help you show up in a way that actually sticks. ------------------------------------------------------------------------------------ Connect with Renee: www.reneelynnfrojo.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro ⁠  Here are several topics we cover in this episode: Storytelling is essential for effective marketing and branding. A story is fundamentally about transformation and change. Personal storytelling can significantly enhance business opportunities. Vulnerability in storytelling fosters deeper connections with audiences. Identifying the core emotion behind a story is crucial for resonance. Writing down observations can help build a repository of stories. Avoid forced narratives; authenticity is key in storytelling. Creating curiosity and tension in stories engages the audience. Storytelling is a life skill that can be developed through practice. Connection through storytelling is vital in today's marketing landscape. Enjoy and thanks for watching!

Remember when posting content on LinkedIn was enough to get leads?

Let’s clear something up about short-form video.

 Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be. Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break your marketing efforts. They also dive into practical ways to simplify your content, get better results on LinkedIn, and tailor your message to the people who actually matter—your ideal clients. If your content feels scattered or stuck, this is the clarity you’ve been looking for. ------------------------------------------------------------------------------------ Lee Densmer is a content marketing consultant and owns Globia , an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI. She has worked in the translation and interpretation industry for 23 years. A large focus of this industry is cultural understanding and awareness and multilingual communication. Because of this expertise, Lee is able to consult with her customers on how to communicate to their audiences across cultures and languages. Check out Globia: www.globiacontent.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro⁠ Here are several topics we cover in this episode: Simplification is key to effective content marketing. Overcomplicating content strategies can hinder success. Focus on a few key buyer personas for better targeting. Content marketing should prioritize quality over quantity. LinkedIn is a powerful tool for building business relationships. Engagement on LinkedIn requires a strategic approach. Inbound marketing is not a guaranteed strategy for success. Global businesses must consider localization in their content. Cultural understanding is crucial for effective marketing. Using tools can enhance social selling efforts. Enjoy and thanks for watching!

Who’s the villain in your client’s story?