A Huge Problem with (Most) Content Marketing Plans
They don’t include video.
(Like at all)
I hear this all the time: “Okay, Justin. Let’s be real. Is video actually THAT important?”
Yes, it is.
The whole point of content marketing is that it helps your buyers remember you.
A lot of buyers don’t buy instantly. They buy when the time is right for them.
Successful businesses are in front of their customers 24/7 so that they’re top of mind whenever the buyer says: “Okay, it’s finally time to level up.”
I don't know about you, but I consume a lot of written content, and I can never remember where it came from.
That’s not the case with video.
Our brains are biologically wired to associate a moving picture of a human being’s face with an idea.
You’re exponentially less likely to forget who taught you information than where you read it.
So if your goal with content marketing as a founder is to be remembered, you have to have video in the mix.
And if you need help with that, that’s what I’m here for :)
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
