Don't treat LinkedIn like any other social media platform
The #1 mistake people make is that they treat LinkedIn like any other social media platform.
They think: “Hey, I’ll just post this video and bam… there will be demand for what I do.”
But it’s not like TikTok or YouTube.
You can’t just post and ghost.
LinkedIn prioritizes presence on the platform.
That means it rewards you for spending time and engaging with your network.
If you take time to engage in…
→ commenting/sharing/liking/etc
→ responding to DMs
→ making connections
→ attending live events
…LinkedIn will reward you with more reach.
So don’t expect big results from a one-and-done post.
Show up, be present, and you’ll start to see the results you want.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
