You probably aren't thinking enough
If there’s 1 thing you probably weren’t doing enough of in 2025, it’s thinking.
As a founder, we have so many things we need to DO, we often don’t have time to just THINK.
We get tied up:
→ making sales calls
→ answering emails
→ leading meetings
And we actually spend a shockingly small amount of time just thinking about our business, and especially our content.
When I first started getting serious about creating consistent content for LinkedIn, I committed to dedicating half a day every Thursday to just thinking.
I’d put the phone away, turn the notifications off, and go over everything that happened that week.
→ I’d go over client conversations.
→ I’d synthesize the research I’d done.
→ I’d ask myself questions about what I want to do better, where I want the business to go.
→ I’d let all the knowledge I gained just bounce around my head and come up with more ideas.
Eventually, I realized half a day wasn’t enough.
I started dedicating the whole day (aka 1/5th of the entire workweek) to content creation.
Because I knew creating content was the key to getting results and growing my business.
Now, I’m not saying that everyone needs to start blocking off an entire workday to make content.
But I am saying that you won’t find success on LinkedIn if you don’t post consistently.
And you can’t post consistently if you don’t give yourself time to think deeply about your business.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
