Why people want to buy
“I wanted to work with you because your pitch just makes sense.”
“I bought in because my friend was a client and they saw 10x growth.”
“You’ve got a nice smile. You seem nice.”
There are a lot of reasons people want to buy.
(and the reasons aren’t always consistent)
It can be hard to throw in a bunch of contradicting messages and come out with one consistent statement.
But everyone needs at least 1 pitch to hammer home.
→ Figure out what everyone NEEDS to hear
→ Figure out what everyone WANTS to hear
→ Come up with 1 strong message and be consistent about it
Then…
→ Look at the outliers. Maybe you’re addressing pain points you hadn’t even considered.
→ Tailor specific messages for specific people.
Most people’s marketing fails when they..
1) Only have 1 message
2) Have a million different messages
You need to have both to be heard over the noise.
Stacy Eleczko and I have a great podcast diving into the mysteries of buyer motivation and how you can fix your messaging.
Listen to it here: https://loom.ly/188SoxA
And hey, if you’re in the business and want to record an episode, message me.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
