90% of People are Missing This
Here’s what 90% of people are missing when it comes to their LinkedIn profile.
They aren’t using their featured section correctly.
Most people throw up their most popular posts.
(maybe a glowing customer testimonial or two)
But you HAVE to be more direct than that.
Your featured section is prime real estate for succinct CTAs.
Things like…
→ Booking a call
→ Signing up for your newsletter
→ Taking a course you made
Of course, some people accidentally make their CTAs too long.
Pro tip: When you make a featured section image, don’t put anything in the description.
All you need to do is upload a graphic and a title.
Then, it’ll send people directly to your link.
If you write a description, it’ll make a pop-up appear, and then people will have to click on ANOTHER button to get to your link.
You lose a surprising amount of customers with that added friction.
Don’t ask me why LinkedIn does it like that, I have 0 clue.
Luckily, from years of being on the platform, I’ve learned that workaround, and I hope it helps you like it’s helped me.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
