How to Use AI Without Losing Your Voice | ft. Joe McKay | Content Lessons with Justin

April 9, 2026

Justin sits down with Joe McKay, founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common.


Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human connection through your content.


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Joe McKay is the Founder of Great Chat, an 'AI Vegan' LinkedIn Content Agency.


Great Chat helps Founders & executives tell their story on LinkedIn, proudly GenAI free.


Connect with Joe McKay:

https://www.linkedin.com/in/jmckay89/


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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Use AI Without Losing Your Original Voice | ft. RC Victorino | Content Lessons with Justin

August 12, 2026
Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying. ----- RC Victorino is a brand and content leader at BuildOps who started his career covering small towns for weekly newspapers in New Hampshire — the day before 9/11. That journalism instinct eventually pulled him into B2B tech, where he's spent nearly twenty years trying to get marketers to stop overengineering everything. He believes the best marketing should make someone feel something, not just click something. He writes about the tension between creative instinct and corporate reality at https://rcvictorino.com/ Connect with RC Victorino: http://rcvictorino.com/ https://calendly.com/url? ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

How to Stay Top of Mind Until B2B Buyers Are Read | ft. Justyna Ciecierka | Content Lessons with Justin

July 28, 2026
Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

It's not annoying. It's effective.

By Justin Vajko • July 26, 2026
If you're not repeating yourself, buyers forget you.
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