How to Use AI Without Losing Your Voice | ft. Joe McKay | Content Lessons with Justin

April 9, 2026

Justin sits down with Joe McKay, founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common.


Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human connection through your content.


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Joe McKay is the Founder of Great Chat, an 'AI Vegan' LinkedIn Content Agency.


Great Chat helps Founders & executives tell their story on LinkedIn, proudly GenAI free.


Connect with Joe McKay:

https://www.linkedin.com/in/jmckay89/


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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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