My Instagram Origins

Justin Vajko • April 10, 2026

Now you probably know me as the LinkedIn video guy, but I actually started on Instagram.



Fall 2022: I had a founder approach me wanting to do video.



I’d just come across Riverside, which is a great platform that lets you do remote video recordings with high-quality footage and audio.


So we booked a session for 30 minutes, asked him a bunch of questions about what he did, and recorded it all.


BTW, this guy was a broker.


And he was actually the #1 broker in LA.


And even though the video on his webcam wasn’t that great, when his team posted the video to his Instagram profile, he went from 100 views on average to 1,000-5,000 views per video that included him.


That was the moment that made me realize.


Hey, there’s a viable business here.


People want to hear from founders, not companies.


And that was the start of Dialog Video Marketing.


Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Use AI Without Losing Your Original Voice | ft. RC Victorino | Content Lessons with Justin

August 12, 2026
Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying. ----- RC Victorino is a brand and content leader at BuildOps who started his career covering small towns for weekly newspapers in New Hampshire — the day before 9/11. That journalism instinct eventually pulled him into B2B tech, where he's spent nearly twenty years trying to get marketers to stop overengineering everything. He believes the best marketing should make someone feel something, not just click something. He writes about the tension between creative instinct and corporate reality at https://rcvictorino.com/ Connect with RC Victorino: http://rcvictorino.com/ https://calendly.com/url? ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

How to Stay Top of Mind Until B2B Buyers Are Ready | ft. Justyna Ciecierka | Content Lessons with Justin

July 28, 2026
Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

It's not annoying. It's effective.

By Justin Vajko • July 26, 2026
If you're not repeating yourself, buyers forget you.
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