My Instagram Origins
Now you probably know me as the LinkedIn video guy, but I actually started on Instagram.
Fall 2022: I had a founder approach me wanting to do video.
I’d just come across Riverside, which is a great platform that lets you do remote video recordings with high-quality footage and audio.
So we booked a session for 30 minutes, asked him a bunch of questions about what he did, and recorded it all.
BTW, this guy was a broker.
And he was actually the #1 broker in LA.
And even though the video on his webcam wasn’t that great, when his team posted the video to his Instagram profile, he went from 100 views on average to 1,000-5,000 views per video that included him.
That was the moment that made me realize.
Hey, there’s a viable business here.
People want to hear from founders, not companies.
And that was the start of Dialog Video Marketing.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
