How to Use Webinars to Drive More Leads and Trust | ft. Logan Lyles | Content Lessons with Justin
Justin sits down with Logan Lyles to break down what separates webinars that generate leads from the ones that get ignored. Logan shares practical strategies for increasing registrations, improving conversions, and turning every webinar into a long-term content asset instead of a one-time event.
They also explore smarter promotion, better follow-up, and how small changes to your titles, sign-up process, and content strategy can make a measurable difference. If you're using webinars as part of your marketing, this is a conversation that will help you get more value from every event.
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Logan Lyles is the founder of DemandShift, where their Webinar Fast Track Framework helps B2B brands book 5x more sales calls from webinars than the industry average. With 17 years of experience in B2B sales & marketing, Logan blends his journalism background with deep expertise in storytelling and demand generation.
He has hosted & produced top‑ranked podcasts, including B2B Growth and Agency Life, and has hosted over 700 podcast episodes & live webinars across multiple shows. Previously, he served on the leadership team at Sweet Fish Media, contributing to its Inc. 5,000 recognition 2 years in a row. In 2024, LinkedIn invited him to its exclusive Top Voices program, where he now shares insights with more than 20,000 followers.
Connect with Logan Lyles:
https://www.linkedin.com/in/loganlyles/
6-Month Content Planning Prompt: https://demandshift.co/prompt
The State of B2B Webinars for Lead Generation Report (Waitlist): https://demandshift.co/report
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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.
To learn more: https://www.dialogwith.us
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
