I've heard every objection to doing video

Justin Vajko • July 26, 2026

“Justin, it’s just too much work.”



“Justin, I don’t want to spend $20k on a filming rig.”


“Justin, I just don’t want to be on camera. I don’t know what to say. It’s uncomfortable.”


I’ve been doing this for years, and I’ve heard every single reason people don’t want to do video.


Every. Single. One.


But they all typically end with one big closing argument: “Justin, I don’t have time to do video.”


And I say, “Good news. Our business model solves that.”


Founders only need 1 hour per month to do video.


→ Have a virtual meeting with a member of our team, and answer some questions for 1 hour.
→ (Leave. Your part is done.)
→ You’ll get a bundle of videos scheduled to post on all your social media channels. Completely edited + with copy.


It’s that easy.


But after that, the next hurdle my clients face is: “Justin, I don’t feel comfortable on video. What if I don’t like the way I come across? What if I don’t know what to say?”


And for that, I tell them a really great analogy that helped me get more comfortable on film.


“You can’t read the label from the inside of the bottle. You need someone on the outside to read it for you.”


The reason our process works is that we’ve got someone who can ask you all the right questions that are relevant to your audience.


You don’t need to stress about what you should or shouldn’t talk about.


We’ll lead the conversation. You just chat with a friend.


I’ve been doing video for years. Literally everyyyy objection to video, I’ve heard.


And our business model solves every pain point customers have. It’s just up to people to have an open mind to try something different.


Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

August 25, 2026
Justin sits down with Will Rico to unpack what it really takes for brands to show up in AI-driven search. They examine how AI visibility differs from traditional SEO, what LLMs actually trust, and why optimizing your website is no longer enough in the modern internet age. If you'd like to understand how AI is changing search and what your brand can do about it, this discussion is a practical place to start learning. - Will Rico is the Founder & CEO of CommonMind, a 25 year strong agency that helps clients go from hidden gems to market leaders with AEO and SEO strategies. Will is also an Endless Certified Coach, a philosophy that he feels is perfect of building trust in the AI age. Connect with Will Rico: https://www.commonmind.com https://www.linkedin.com/in/willrico/ https://www.youtube.com/@commonmind-llc - Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
August 12, 2026
Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying. ----- RC Victorino is a brand and content leader at BuildOps who started his career covering small towns for weekly newspapers in New Hampshire — the day before 9/11. That journalism instinct eventually pulled him into B2B tech, where he's spent nearly twenty years trying to get marketers to stop overengineering everything. He believes the best marketing should make someone feel something, not just click something. He writes about the tension between creative instinct and corporate reality at https://rcvictorino.com/ Connect with RC Victorino: http://rcvictorino.com/ https://calendly.com/url? ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
July 28, 2026
Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
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