Proof the Content Buddy System works
I've seen speakers make crowds swoon.
But struggle on camera. Why is that?
--> The camera doesn’t give you feedback. A crowd does.
It’s the difference between joining a Zoom where everyone has their cameras off except you. It’s super intimidating because you can’t see anyone’s reactions.
“Am I connecting with the audience? Are they grinning or grimacing?”
You just don’t know.
That’s why you should never try video alone.
Instead, use the Content Buddy System™.
Find a buddy or colleague and schedule some time together, and ask: “Hey, if it's okay with you i'd like to have a conversation with you about your business and vice versa, and I'd like to record some content for myself.”
I recently had a group call, and one of the folks in the call had been struggling to get his ideas on video.
He’d done hundreds of takes, but wasn’t happy with any of them.
On the call, we practiced the Content Buddy System™ with someone throwing questions his way, and he absolutely killed it.
And his story is the NORM across all clients and partners who have used this method to record video.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
