If you're using AI, you have to do this
🚨 check 🚨 your 🚨 sources 🚨
In the coming years, AI is going to replace a lot of the truth with false sources where AI is citing other AI’s fake information, and they all produce layers of disinformation that can be really hard to untangle.
AI doesn’t care about the truth; it just wants to do the job of getting you an answer.
Even if the answer is that it’s OK to put bleach in your orange juice or something else insane.
You have to check the sources, or your content is going to be littered with stuff that simply isn't true. I'm finding stuff in my content all the time, and I’ve pivoted to a lot more QA checks and
writing stuff 100% with humans.
If you aren’t at least checking your content, you need to start now.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
