It's not annoying. It's effective.
If you're not repeating yourself, buyers forget you.
Imagine you’ve got a potential client who only logs into LinkedIn once a month.
That’s 1 time every 30 or so days. 12 times a year.
How often are they going to hear you say something really important about your business?
Not often, if you don’t repeat yourself.
That’s right. What may seem like the most annoying strategy to you is actually the most effective strategy for your business.
You want your content to be repetitive. You want it to be disciplined. And you want it to be on-message.
That’s why you know me as the video guy on LinkedIn.
If you’re mixing up messages and trying out different strategies every month, that really big client who logs on only 12 times a year is not going to know…
a) who you (really) are
b) what you stand for
c) how you can help them
And so
d) they aren’t going to buy
So yeah, if you want to be effective on LinkedIn, repeat your message.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
