Before you buy video equipment, do this
The biggest problem to doing video is not what you think.
You might think it's:
- scratchy audio
- a thumbnail where you look goofy
- distracting background
But there's another, earlier issue:
--> Piling thousands of dollars of equipment into your Amazon cart...
...and then never using it because of the overwhelming stress.
Yet buyers completely disregard polish as an important factor in video. I've published videos where I took meticulous time to get every detail right. Beautiful-sounding audio, cool editing effects, and perfect lighting.
And I’ve also published videos where it’s just me and my camera going outside for a walk.
Guess what?
They got the same amount of views.
What matters to your viewers is your insight. They want to know if you know your stuff. They want to hear your stories and day-to-day experiences.
That’s the value you bring to video, not your face in 4k. (although I’m sure you look great)
If you want 1 easy place to start with gear, there’s this tripod you can get for your phone that I recommend to all your clients.
It’s about 10 bucks on Amazon. Link to the tripod:
https://a.co/d/4Isg4Hg
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
