The picture superiority effect in B2B
There's a hack to being remembered by partners and buyers more often.
It's called the picture superiority effect.
Our brains are designed to store images more easily than words.
So yes, if you (as a b2b founder) show up on camera, you’ll be remembered way more than those
founders who crack out blog posts every blue moon.
In the world of business, it’s not just what you say. It’s what people see.
And, if a picture is worth 1,000 words, how much is a video worth?
It might be time to find out.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
