Being a leader means being a glue stick
Being a leader feels a lot like being a glue stick.
(stay with me, this analogy is going to make sense)
When you start building a team, you’ll hit gaps in communication immediately.
“Oh, I thought you meant x, y, z…”
“Sorry, didn’t catch that last part…”
It’s a shift that can feel messy, but it’s part of the growth process.
As a leader, you’ve got to be the glue that holds those communication gaps together.
One thing my team does to smooth out communication issues is having weekly team meetings and using Slack to keep everyone on the same page
Eventually, you’ll want to delegate that “glue” job.
You’ll want to find someone with an operations mindset, a detail-oriented approach, and a high sense of responsibility.
That’s who I have in my business.
She's not naturally detail-oriented, but her sense of responsibility is her superpower.
(It’s actually her second top strength according to StrengthsFinder.)
Sidebar: StrengthsFinder is a game-changer when you start building a small team of like 3-4 people. It helps you identify where your collective strengths lie and where each individual shines.
Instead of trying to shore up weaknesses, you can leverage strengths to solve problems and move forward faster.
At EOD, leadership isn’t about doing it all yourself. It’s about solving problems your team will encounter and removing barriers so that everyone works together smoothly as one organization.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
