You can't lead if...
If I were building this business from scratch, I would do a LOT of things differently.I was recently asked, “Did you always want to be a leader?”
You’d probably be surprised by how many founders didn’t actually set out to be leaders.
For me, it kind of just came naturally.
I’m the oldest of 4, so I’ve always been delegating tasks. If there are people around me, I want to include them in the process.
Bad leaders think delegating means: “Work for thee but not for me.”
That’s never been my issue.
I’ve never been afraid of hard work.
What HAS been a struggle for me as a leader is realizing that delegating means building up a strong team.
Which means letting other people handle challenging tasks and trusting myself to let go.
(don’t freak out about the thumbnail. don’t freak out about the thumbnail.)
But bottom line, it’s something I’ve had to overcome. You don’t get anywhere as a leader or as a
founder if you can’t learn to let go of control and trust your team.
If you can’t trust your team, it doesn’t matter how amazing they are because their true potential will never be realized.
What’s been the biggest challenge you’ve had as a leader/founder?
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
