You don't need 1000s of followers
Hot take: You don’t need millions or even 1000s of followers or views to build a business on LinkedIn.
When you look at these big creators on LinkedIn, it’s easy to assume that they’re successful because of all the likes or comments you see on their posts.
But the truth is, I run a $250,000 business that’s still growing.
My clients are founders who run businesses like mine and some who run businesses making 7-8 figures.
And they’re not getting 1000s of views or likes.
(I get maybe 12-30 on average per post)
My hot take is that metrics mean nothing if you don’t have the right people viewing your content.
The only people you need to view your LinkedIn content are the people who will buy from you.
And that process might not be instant, but over time, they’ll see your content, and when they feel like buying, you’ll be top of mind.
It’s the classic case of the tortoise vs. the hare.
Just be consistent with your content on the network that you have.
Slow and steady wins the race every time.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
