If I started from scratch...
If I were building this business from scratch, I would do a LOT of things differently.
Most of the things we’ve learned as an agency have come from micro-adjustments over time.
If Justin from 2 years ago dropped in, I don’t know if he would be ready for the agency I’m running today because a lot of lessons took time to learn.
“Hey, Justin from the future, why are you doing this? Why are you doing that? That’s weird.”
And I’d have to be like: “Past Justin. Just trust me. That other way was NOT working.”
Here’s an example.
We used to do one-off sessions with clients.
$500 bucks. 1 session.
But clients weren’t returning.
Why weren’t they returning?
Because they weren’t posting their videos.
And if they weren’t posting their videos, they weren’t getting value from them, so obviously they wouldn’t want to come back.
I realized I had to add to the package.
I included writing and scheduling services so that everything would be done for the clients.
That made a world of difference and solved a genuine pain point of doing video.
Because video isn’t just about recording the video, it’s everything that you have to do after, too.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
