How to Lead with Pain Points in B2B Marketing | ft. Patrick Cumming | Content Lessons with Justin
Justin sits down with Patrick Cumming to unpack a simple truth most marketers overlook. If you do not understand your audience, your content will not land.
They talk about the gap between what businesses want to say and what customers actually need to hear. The conversation gets practical as they cover how to do real audience research, how to sharpen your messaging, and how to balance creativity with results that actually move the business forward.
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Patrick Cumming has generated $100M+ pipeline (& counting) for B2B Tech and SaaS companies through content marketing, paid search, and paid social demand generation and GTM strategies. Right now, he is leading marketing @ KlientBoost to add $250K MRR using the exact same strategies, principles, & processes he rolls out for clients.
Connect with Patrick Cumming:
https://www.klientboost.com
https://www.linkedin.com/company/klientboost/
https://www.linkedin.com/in/patrick-james-cumming/
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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
