The only way to scale time and trust
I always say the best way to get a prospect to buy is a face-to-face meeting.
The 2nd best thing is video because you're hearing and seeing them.
During COVID, when we couldn't see people in person, what did we turn to?
Zoom.
And that honestly opened up a lot of doors for CEOs and founders.
After all, you can only take so many one-to-one meetings.
If you are successful, whether you're a freelancer, a business owner, or anyone else, your time gets filled up quickly.
In fact, I spend a lot of time trying to not overbook myself and schedule too many 1-to-1 meetings.
But if I do a 60-second, high-impact video and I put that out on LinkedIn, even if only 100 people watch it, that’s WAY more people spending time with me without actually meeting me.
It’s a very good way to scale your time and build trust with people.
In fact, it’s the ONLY way to scale time.
Who knew LinkedIn videos were a way to skirt the laws of physics?
Technically, you can have a million different conversations in a million different places just by posting 1 video.
People like Gary Vee can spend hours in someone’s life without meeting them once.
That kind of trust & time scaling is powerful. And it can only happen with video.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
