Sustainable vs. effective B2B growth
I firmly believe b2b service founders need to look for sustainable growth strategies over effective ones.
If you find something sustainable, you can always iterate and experiment and make it effective.
Effective growth is a myth or at least super, super rare in b2b. What worked for your buddy in ecom or M&A won't necessarily work for you in HR consulting and vis versa.
But if you optimize for sustainable (without AI because that muddies the waters of your direction/thinking), you can always iterate, experiment, and build on what's working.
Because right now you're either doing nothing, waiting for the "perfect" strategy to show up -- or jumping in with both feet and burning out after a few months.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
