You're going to get ignored on LinkedIn
You're going to get ignored on LinkedIn unless you do this.
If you aren’t giving insights into what’s really happening in your business & industry, people aren’t going to care. They’re going to scroll past. They aren’t going to see you as someone they want to work with.
Because you aren’t talking about what you’re doing differently & how you’re helping your clients.
The best way to start creating unique, thoughtful content on LinkedIn is to view yourself as a reporter.
Report on what’s happening in your business. Be honest. Be direct. Be interesting.
Once you start doing that, you’re going to be way more successful at attracting clients and adding value to LinkedIn.
Tell the stories you’ve earned from working every day on the ground floor of your business. Talk about client interactions and problem solving.
And see how much more it resonates with your peers on LinkedIn.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
