Video strategies are doing too much
I’ve seen a lot of content strategies get way too complicated in recent years.
Especially with AI.
It encourages teams to throw everything at the wall to see what sticks.
But, having been in this industry for years, it’s actually the simple strategies that work best.
That’s why my business works.
We put our clients (founders) front & center of their company’s content.
That way -> people build trust in them, NOT their company.
In B2B, we all know we don’t do business with companies.
We do business with the people IN those companies.
Videos speed that trust factor up before AND after the sales meeting.
And it’s not just about short-form content, either.
Long-form video is a great SEO strategy because you can directly answer specific questions
people (AKA your prospects) are asking.
Google rewards you because it ranks video content highly, and you’re addressing a real need.
Those are just 2 ways video can really elevate your content marketing in a really elegant way.
Don’t do too much.
Do the right things well.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
