Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn. They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotionally engaging content and explains how AI can support your process without stripping away your voice. ----------------------------------------------------------------------------------- Angie Jones is a messaging and thought leadership strategist who helps humble leaders grow their personal brands through authentic, audience-first content. Connect with Angie Jones: https://www.suiteghost.com https://www.linkedin.com/in/angie-jones-iowa To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Anti-cringe content focuses on building trust rather than just gaining visibility High ticket service providers need to establish trust with their audience Using AI in content creation requires a strong knowledge base Storytelling is essential for creating authentic and relatable content Frameworks like 'first, last, best, worst' help in mining stories Emotional memories enhance engagement in content Accountability is crucial for consistent content creation AI can assist but should not replace human intuition in storytelling Collaboration with others can enhance content quality Trust is more valuable than visibility in building a brand ----------------------------------------------------------------------------------- Enjoy and thanks for watching!

 Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect. You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs. If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about. ----------------------------------------------------------------------------------- Stacy Eleczko ( E-less-ko ) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works. Connect with Stacy Eleczko: www.stacyeleczko.com www.linkedin.com/in/copybystacy https://stacy-eleczko.kit.com/b1e93f3ce9 To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Understanding buyer motivation is crucial for effective marketing Client interviews provide insights that assumptions often miss Misaligned messaging can lead to significant financial losses Language used in marketing must resonate with the audience Identifying instigating events can clarify buyer needs Referrals can mask deeper marketing issues Messaging should build trust with cold leads Emotional connections drive purchasing decisions Effective messaging requires understanding competitors and audience Clear guidelines are essential for consistent messaging ----------------------------------------------------------------------------------- Enjoy and thanks for watching!

Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right. They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust. If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in. ----------------------------------------------------------------------------------- Connect with Erin: https://www.linkedin.com/in/erinbalsa/ www.hausofbold.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Research reports can elevate a brand's market presence Sloppy methodology can damage a brand's credibility Selective reporting undermines trust in research findings Building a solid process is crucial for effective research Transparency in data collection enhances credibility Contradictory findings can be used to build trust Engaging sales teams is essential for report success Gating reports can limit audience reach Thought leadership is established through credible research Coining terms can help brands own conversations Enjoy and thanks for watching!

Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics. Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fits into the bigger picture, and what makes LinkedIn such a powerful platform for professionals. ----------------------------------------------------------------------------------- Vince Pierri is a public speaking coach and content strategist who helps leaders turn complex ideas into clear, memorable messages. He’s built a LinkedIn audience of 27,000+ through viral infographics that have reached millions, and he’s coached SaaS founders, consultants, and executives on how to craft signature talks that land clients and spark movements. (He also serves as lead pastor at The Bridge Church in Kentucky.) Connect with Vince: vince.pierri@thebridgenky.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Infographics can be a powerful tool for building a business on LinkedIn High-quality content is essential for standing out on social media Video content plays a crucial role in engaging potential client Visual storytelling can enhance the impact of your message Consistency and quality are key to success on LinkedIn Understanding platform dynamics is crucial for effective content marketing Insights on the future of content marketing. ----------------------------------------------------------------------------------- Enjoy and thanks for watching!

Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward. Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout. ----------------------------------------------------------------------------------- My superpower? Uncovering the story. Before I was a marketer, I was a journalist. A pretty good one. In 10 years, I won nearly two dozen awards. The newsroom taught me to listen carefully and ask the questions that get to the heart of a story. Today, I use those skills to interview you, drawing out your best ideas and unique point of view. The resulting content breathes with your authentic voice. And it’s strategically designed to build trust and influence with your target audience. Superpower 2: Voice chameleon. Ever read something and think, “Oh, there’s no way they wrote that." Maybe you could believe the poster had that idea, but the words are all wrong. It doesn’t sound like them. Yeah, those aren’t my clients. I’m brand voice certified. I have an actual, scientific process for breaking down your voice into its distinct elements so I can recreate it in your content. While we’re talking about your ideas, I’m also soaking up your voice. Connect with Dana here: https://danaherra.com/ https://linkedin.com/in/danaherra To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Don't do things you hate; it shows in your work. Focus on fewer channels for more effective marketing. Leverage personal strengths to maximize marketing impact. Evaluate marketing channels based on audience and personal energy. Experiment with different formats to find what works best. Give marketing efforts time to gain traction before switching. ROI isn't just financial; consider time and energy investment. Avoid shiny object syndrome; stay focused on core strategies. Use storytelling to grab attention and persuade effectively. Marketing is about using strengths as leverage, like judo. Enjoy and thanks for watching!

Many founders don't realize there's a formula for good video content. But it's different based on the context of the video.

Justin sits down with Sam Swirsky to talk about something every professional needs but few truly master: a clear, impactful LinkedIn profile. We break down why clarity is the secret to standing out and opening doors—and how to make it happen. You’ll get simple, actionable tips for showcasing your skills, experience, and aspirations so the right people immediately get what you’re about. Whether you’re just starting your career or looking to elevate your presence, this episode will help you create a LinkedIn profile that actually works for you. ----------------------------------------------------------------------------------- Sam Swirsky has been a LinkedIn coach and writer since 2020, working with top creators like Justin Welsh, Alex & Leila Hormozi, and Tasleem Ahmad Fateh. He specializes in working with creators to “Gain Clarity, Visibility & Authority” on their social media journeys. In his spare time time enjoys playing pickleball, getting lost in the woods and making funny faces at his 12 nieces and nephews. Connect with Sam here: https://www.linkedin.com/in/sam-swirsky/ https://www.samswirsky.com/ To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Clarity in LinkedIn profiles is crucial for professional success. A strong headline is essential for making a good first impression. Profiles should clearly communicate the main focus or offer. Consistency across profile sections enhances credibility. Engaging content can lead to unexpected opportunities. Networking on LinkedIn can reduce feelings of isolation for entrepreneurs. A well-crafted profile can attract referrals from unknown connections. LinkedIn is a platform where personal branding is key. Profiles should include a clear call to action for visitors. Humor and personality in profiles can make them more relatable. Enjoy and thanks for watching!

In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off. If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable. ----------------------------------------------------------------------------------- With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. Connect with Steve: https://agencyoutsight.com/ https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsight To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: The podcast is a resource for solving specific problems, boosting expert status. Engaging listeners has positioned the host as an authority, attracting coaching inquiries. Specializing in niches has streamlined client acquisition and growth. The podcast builds relationships and generates leads in today's sales environment. Tools like Trello and Asana ensure efficient podcast production. Enjoy and thanks for watching!

“It's so easy. I'm also a technical idiot, so you're able to help me with the link to join, the way to set it up, help with the lighting, exactly how to brighten my ring light that I have, and your eye as a videographer is super, super helpful.”

Here’s what you should care about on LinkedIn. (and here’s what to do if your metrics suck)

The key to a great video is talking about what your audience wants you to talk about.

If you’ve had issues figuring out what to say without sounding scripted…

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Jimi Gibson to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. Forget perfection, it’s about being real, intentional, and relatable. If you’re looking to tell stories that build trust, this episode will help you show up in a way that actually sticks. ------------------------------------------------------------------------------------ To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro⁠ Here are several topics we cover in this episode: Pinky Promise: Keep promises to build trust and brand integrity. Ring Finger Passion: Passion fosters long-term business commitment. Middle Finger Defiance: Oppose industry "villains" to create engaging stories. Pointy Finger Focus: Know your audience and keep messaging clear. Thumb Legacy: Your unique "thumbprint" differentiates your brand. Magic and Marketing: Jimi links magic to marketing for better communication. Storytelling: The Five Finger Analogy helps businesses connect through storytelling. Holistic Marketing: Integrate elements for a cohesive marketing strategy. Thought Leadership: Personal branding builds trust and authority. Enjoy and thanks for watching!

What makes you successful with video content on LinkedIn is NOT the video content.

“What a great experience to have this video recording today with Justin, so easy and so natural and so conversational. I didn't even realize that I was being recorded.”

What content marketing initiative has worked the best over the past year?

Here’s a classic mistake entrepreneurs make when it comes to video content.

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. It’s not about perfection—it’s about being real, intentional, and relatable. If you’re looking to tell stories that build trust, not just noise, this episode will help you show up in a way that actually sticks. ------------------------------------------------------------------------------------ Connect with Renee: www.reneelynnfrojo.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro ⁠  Here are several topics we cover in this episode: Storytelling is essential for effective marketing and branding. A story is fundamentally about transformation and change. Personal storytelling can significantly enhance business opportunities. Vulnerability in storytelling fosters deeper connections with audiences. Identifying the core emotion behind a story is crucial for resonance. Writing down observations can help build a repository of stories. Avoid forced narratives; authenticity is key in storytelling. Creating curiosity and tension in stories engages the audience. Storytelling is a life skill that can be developed through practice. Connection through storytelling is vital in today's marketing landscape. Enjoy and thanks for watching!

Remember when posting content on LinkedIn was enough to get leads?

Let’s clear something up about short-form video.

 Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be. Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break your marketing efforts. They also dive into practical ways to simplify your content, get better results on LinkedIn, and tailor your message to the people who actually matter—your ideal clients. If your content feels scattered or stuck, this is the clarity you’ve been looking for. ------------------------------------------------------------------------------------ Lee Densmer is a content marketing consultant and owns Globia , an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI. She has worked in the translation and interpretation industry for 23 years. A large focus of this industry is cultural understanding and awareness and multilingual communication. Because of this expertise, Lee is able to consult with her customers on how to communicate to their audiences across cultures and languages. Check out Globia: www.globiacontent.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro⁠ Here are several topics we cover in this episode: Simplification is key to effective content marketing. Overcomplicating content strategies can hinder success. Focus on a few key buyer personas for better targeting. Content marketing should prioritize quality over quantity. LinkedIn is a powerful tool for building business relationships. Engagement on LinkedIn requires a strategic approach. Inbound marketing is not a guaranteed strategy for success. Global businesses must consider localization in their content. Cultural understanding is crucial for effective marketing. Using tools can enhance social selling efforts. Enjoy and thanks for watching!

Who’s the villain in your client’s story?

That perfect moment doesn’t exist.

Ever watch a video that sounds like it was recorded inside a tin bucket?

Batch recording is one of the smartest ways to create video content at scale. 

My 1-year-old daughter is obsessed with her numbers book (and my clients are obsessed with theirs) 

Editing is probably the reason you're not doing video right now.

In this episode, Justin sits down with Holly Jean Jackson —a systems expert and entrepreneur—to unpack what really keeps content marketing from working: lack of strategy, structure, and follow-through. They dig into how systems can eliminate burnout, why repetition is your best friend in marketing, and how data (not just gut instinct) can help you make smarter content decisions. Holly also shares practical tips for using LinkedIn to spark real partnerships—and why most entrepreneurs are missing out by not following up. If you’re overwhelmed by content creation or struggling to turn visibility into results, this conversation is packed with simple, actionable strategies to help your marketing finally start working with you—not against you. To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro⁠ Here are several topics we cover in this episode: Repetition in content marketing is essential for success. Data-driven decision-making can enhance business strategies. Creating systems can alleviate burnout for entrepreneurs. Follow-up is crucial in both marketing and sales processes. LinkedIn is a powerful tool for building partnerships. Annual content planning helps in strategic execution. Automation can streamline initial outreach efforts. Customizing KPIs is important for measuring success. Effective content strategies can lead to significant revenue growth. Systems help maintain relevance and drive results. Enjoy and thanks for watching!

Listen, I get it, you're a busy entrepreneur. Me too.

Founders: still not making video content because of your set up?

I got a wild call from a client the other day...

Marketing can feel like a black box...

it's over a billion

(I've been there, too)

Everything you need to film a great video.

Only 2 to 3% of people are posting on LinkedIn. 

“This experience has been nothing short of amazing because it makes it easy for you to get set up. [I get] a few pointers for me…just to be able to get going out of the gate.”

I’ve heard a lot of other entrepreneurs complain that they’re not getting the results they want within a 3-6 month period.

Here’s how to dramatically improve your LinkedIn banner.

There’s a benefit to video content I never see people talk about.

“Working with Justin is exactly how I hope I treat my customers. Made it as easy as possible.”

Pivoting is the fastest way to burn out (if you’re doing it without support). 

In this episode, Greg Wasserman joins us for a deep-dive into what really makes content marketing work—especially when it comes to podcasting. Spoiler: it’s not about chasing downloads or going viral. We talk about why consistency, repurposing, and strategic planning matter—but even more importantly, why relationships are at the heart of it all. Greg shares how to turn your podcast into a tool for connection and how to use your content to build trust that actually leads to business growth. If you're creating content but not seeing traction, this conversation will help you realign your strategy around what truly moves the needle: people. To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Content marketing is about understanding the behind-the-scenes success of others. Your content should be distributed across multiple platforms. Building relationships is more important than chasing downloads. Podcasts can serve as a tool for deepening relationships. Consistency in content creation leads to success. Every piece of content can be repurposed for different platforms. Having a clear purpose for your podcast is essential. A content strategy helps streamline your efforts. Engaging in conversations can lead to valuable content ideas. Relationships are the foundation of business success. Enjoy and thanks for watching!

A lot of people are terrified of their videos looking cheesy. Here’s how to fix that.

In this episode, we sit down with Janine Coombes to explore how blogging—yes, good old-fashioned writing—can become one of the most powerful tools in your content strategy. Janine shares her shift from video to blogging, the mindset hurdles she overcame, and how writing became not just a marketing tool, but a way to clarify her message and connect deeply with her audience. We talk about why clarity in your offer matters more than clever tactics, how tuning into your clients' real struggles creates better content, and why your content should reflect you. Whether you're a natural writer or still warming up to the idea, this episode is packed with practical ways to turn words into relationships—and relationships into results. To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Blogging can be a powerful tool for content marketing. Clarity in offers is crucial for business success. Writing can serve as a therapeutic process for marketers. Engaging with clients directly can yield valuable insights. Content should align with personal strengths and interests. Consistency in content creation leads to better engagement. SEO can play a role in attracting clients through blogs. Repurposing content can maximize its reach and effectiveness. Understanding client challenges helps tailor marketing strategies. Don't be afraid to put yourself out there and connect with others. Enjoy and thanks for watching!

Most B2B founders don’t realize authenticity is more professional than polish.

I make videos practically every day.

I got my first remote video client in 2022.

“It’s exactly as advertised. You don’t need to be prepared…if you have 30 minutes to spare, which you should, definitely take advantage of that. It was a great experience. Check it out.”