If your sales calls are working (but your marketing isn't)
Marketing can feel like a black box...
....full of mysterious funnels, automations, hacks, and “secret” strategies.
But when you strip it down, especially in B2B...
Marketing is just enhancing what your sales team is already doing.
Sales = one-to-one connections.
Marketing = one on many (aka connections happening at scale)
It’s not magic. It’s not a mystery.
It’s not a black box.
It’s just this:
→ Take the value you deliver in sales calls
→ Extract it
→ Share it with the world
What does that look like?
Well, it needs to look like the first taste of what it's actually like to work with you.
So instead of shady marketing hacks and mysteriously magical automations, try simply educating your audience.
On LinkedIn, I personally recommend video content.
No black box required.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
