Don't chase the highest production levels
I was talking to someone this week who was obsessed with having the highest production value.
And I told them: “We can do that, but it'll cost twice as much as what we’re doing now.”
Here’s the thing: Our agency is optimized around getting it done and getting it out there.
Because in B2B marketing, the real value is consistency.
I’d rather give you 3 brand-new polished videos every week than 1 flashy video that has a million sound effects and can stream in 4k.
I’ve been in the marketing game for years.
And the worst-kept secret is that big-budget production quality doesn’t have a high ROI.
Sure, it has its place from time to time, but when we’re talking about 60-second shorts…
…you don’t need all the bells and whistles.
What gets results is low (or rather, non-distracting) quality that is consistent.
That’s what we’ve built our agency around.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
