This many people are on LinkedIn
it's over a billion
(a lot of people don’t realize it’s gotten that big)
That’s why LinkedIn is THE platform for business audiences.
And here’s why: LinkedIn tells you exactly who is looking at your profile.
Other platforms have this huge gap in their metrics.
They’ll give you broad numbers but it’s hard (and frankly irritating) to try to track down exactly who is looking at what.
LinkedIn gives you exact insight into:
→ who is viewing your content
→ who is checking out your profile
→ And who is interested in what you have to say
If you’re leveraging the author approach and the speaker approach 1-on-1, then LinkedIn is both of those things at scale.
You’re teaching your audience with your content (aka the author approach).
And then after they view your content, you can approach them 1-on-1 through messages and build those deeper connections (aka the speaker approach).
I had a great conversation about these effective strategies in much more depth with Melody Ann as a guest on Author Nation Interviews.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
