Are you posting and praying?
(I've been there, too)
It’s a common myth:
→ Just post content, and the leads will come.
Maybe that was the case at one point.
It doesn't work like that anymore.
(unless you have a massive following on LinkedIn)
Here’s what actually works.
These are 3 things I do every week to generate leads for my business.
1) post content
Posting regularly is essential. You have to share what you know and give value.
Solve real problems.
You want to be doing that BEFORE you ask for something from your audience.
2) comment on key accounts
I have a list.
It’s got 30-40 people who are important to my business.
And I make sure to comment on their content every single week.
→ It builds stronger relationships with them.
→ And it puts me in front of their audience (same audience as mine)
3) send connection requests to interesting people
Send connections if…
→ they’re looking at your profile
→ they’re responding to your comments
→ they’re titans in their industry
If it makes sense, connect. Don’t wait.
So those are three key actions you can do to get business from LinkedIn, no rosary required.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
