How to Build Your Personal Brand with Storytelling | ft. Renee Frojo | Content Lessons with Justin

July 15, 2025

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable.


You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. It’s not about perfection—it’s about being real, intentional, and relatable.


If you’re looking to tell stories that build trust, not just noise, this episode will help you show up in a way that actually sticks.


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Connect with Renee: www.reneelynnfrojo.com


To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠



Here are several topics we cover in this episode:


  • Storytelling is essential for effective marketing and branding.


  • A story is fundamentally about transformation and change.


  • Personal storytelling can significantly enhance business opportunities.


  • Vulnerability in storytelling fosters deeper connections with audiences.


  • Identifying the core emotion behind a story is crucial for resonance.


  • Writing down observations can help build a repository of stories.


  • Avoid forced narratives; authenticity is key in storytelling.


  • Creating curiosity and tension in stories engages the audience.


  • Storytelling is a life skill that can be developed through practice.


  • Connection through storytelling is vital in today's marketing landscape.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Use Podcasting to Amplify Your Brand | ft. Steve Guberman | Content Lessons with Justin

September 2, 2025
In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off. If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable. ----------------------------------------------------------------------------------- With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. Connect with Steve: https://agencyoutsight.com/ https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsight To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: The podcast is a resource for solving specific problems, boosting expert status. Engaging listeners has positioned the host as an authority, attracting coaching inquiries. Specializing in niches has streamlined client acquisition and growth. The podcast builds relationships and generates leads in today's sales environment. Tools like Trello and Asana ensure efficient podcast production. Enjoy and thanks for watching!
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