How to Build Your Personal Brand with Storytelling | ft. Renee Frojo | Content Lessons with Justin

July 15, 2025

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable.


You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. It’s not about perfection—it’s about being real, intentional, and relatable.


If you’re looking to tell stories that build trust, not just noise, this episode will help you show up in a way that actually sticks.


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Connect with Renee: www.reneelynnfrojo.com


To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠



Here are several topics we cover in this episode:


  • Storytelling is essential for effective marketing and branding.


  • A story is fundamentally about transformation and change.


  • Personal storytelling can significantly enhance business opportunities.


  • Vulnerability in storytelling fosters deeper connections with audiences.


  • Identifying the core emotion behind a story is crucial for resonance.


  • Writing down observations can help build a repository of stories.


  • Avoid forced narratives; authenticity is key in storytelling.


  • Creating curiosity and tension in stories engages the audience.


  • Storytelling is a life skill that can be developed through practice.


  • Connection through storytelling is vital in today's marketing landscape.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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How to Simplify Your Content and Win on LinkedIn | ft. Lee Densmer | Content Lessons with Justin

July 1, 2025
 Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be. Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break your marketing efforts. They also dive into practical ways to simplify your content, get better results on LinkedIn, and tailor your message to the people who actually matter—your ideal clients. If your content feels scattered or stuck, this is the clarity you’ve been looking for. ------------------------------------------------------------------------------------ Lee Densmer is a content marketing consultant and owns Globia , an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI. She has worked in the translation and interpretation industry for 23 years. A large focus of this industry is cultural understanding and awareness and multilingual communication. Because of this expertise, Lee is able to consult with her customers on how to communicate to their audiences across cultures and languages. Check out Globia: www.globiacontent.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro⁠ Here are several topics we cover in this episode: Simplification is key to effective content marketing. Overcomplicating content strategies can hinder success. Focus on a few key buyer personas for better targeting. Content marketing should prioritize quality over quantity. LinkedIn is a powerful tool for building business relationships. Engagement on LinkedIn requires a strategic approach. Inbound marketing is not a guaranteed strategy for success. Global businesses must consider localization in their content. Cultural understanding is crucial for effective marketing. Using tools can enhance social selling efforts. Enjoy and thanks for watching!
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