How to Simplify Your Content and Win on LinkedIn | ft. Lee Densmer | Content Lessons with Justin
Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be.
Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break your marketing efforts. They also dive into practical ways to simplify your content, get better results on LinkedIn, and tailor your message to the people who actually matter—your ideal clients.
If your content feels scattered or stuck, this is the clarity you’ve been looking for.
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Lee Densmer is a content marketing consultant and owns Globia, an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI.
She has worked in the translation and interpretation industry for 23 years. A large focus of this industry is cultural understanding and awareness and multilingual communication. Because of this expertise, Lee is able to consult with her customers on how to communicate to their audiences across cultures and languages.
Check out Globia: www.globiacontent.com
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Simplification is key to effective content marketing.
- Overcomplicating content strategies can hinder success.
- Focus on a few key buyer personas for better targeting.
- Content marketing should prioritize quality over quantity.
- LinkedIn is a powerful tool for building business relationships.
- Engagement on LinkedIn requires a strategic approach.
- Inbound marketing is not a guaranteed strategy for success.
- Global businesses must consider localization in their content.
- Cultural understanding is crucial for effective marketing.
- Using tools can enhance social selling efforts.
Enjoy and thanks for watching!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
