How to Simplify Your Content and Win on LinkedIn | ft. Lee Densmer | Content Lessons with Justin

July 1, 2025



Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be.


Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break your marketing efforts. They also dive into practical ways to simplify your content, get better results on LinkedIn, and tailor your message to the people who actually matter—your ideal clients.


If your content feels scattered or stuck, this is the clarity you’ve been looking for.


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Lee Densmer is a content marketing consultant and owns Globia, an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI.


She has worked in the translation and interpretation industry for 23 years. A large focus of this industry is cultural understanding and awareness and multilingual communication. Because of this expertise, Lee is able to consult with her customers on how to communicate to their audiences across cultures and languages.


Check out Globia: www.globiacontent.com


To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠


Here are several topics we cover in this episode:


  • Simplification is key to effective content marketing.


  • Overcomplicating content strategies can hinder success.


  • Focus on a few key buyer personas for better targeting.


  • Content marketing should prioritize quality over quantity.


  • LinkedIn is a powerful tool for building business relationships.


  • Engagement on LinkedIn requires a strategic approach.


  • Inbound marketing is not a guaranteed strategy for success.


  • Global businesses must consider localization in their content.


  • Cultural understanding is crucial for effective marketing.


  • Using tools can enhance social selling efforts.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How To Bring Old School Marketing Back to Life | ft. Vance Morris | Content Lessons with Justin

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Justin takes a seat with Vance Morris to discuss and examine why old-school marketing tactics are still capable of driving real results. Vance goes over how his background with Disney shaped his approach to customer experience and explains how something as simple as a printed newsletter can strengthen loyalty, encourage repeat business, and generate referrals through word-of-mouth. ----- Vance is a former Birth Control Factory Security Guard and turned that into a wild journey from Disney leader to bankrupt out-of-work executive to carpet cleaner to successful entrepreneur. Today, he’s the guy businesses call when they’re bleeding profit and can’t figure out why. He delivers real-world systems that stop customers from quietly disappearing and stop money from leaking out the back door. He’s the only expert on the planet, who blends direct-response marketing with engineered customer loyalty and retention. Connect with Vance Morris: https://www.vancemorris.com https://wow52ways.com https://www.linkedin.com/in/vancemorris/ https://www.youtube.com/@Deliverservicenow ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

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How to Turn Your Audience Into an Asset | ft. Justin Starbird | Content Lessons with Justin

September 15, 2026
Justin sits down with Justin Starbird to unpack why your audience is more than a number. A strong audience can become a real business asset that supports sales, marketing, credibility, and long-term growth. They also discuss why founder-led companies need to build a community around their solution instead of making the founder the center of every deal. - Justin Starbird is the CEO and Founder of The Aebli Group (TAG), a growth strategy agency designed for the high-stakes worlds of MedTech, manufacturing, and innovation-driven sectors. A veteran strategist with an operator mindset, Justin helps B2B leaders stop relying on vague marketing guesses and start building scalable, measurable business development systems. Justin specializes in the intersection of capital formation and credibility. He is a leading expert in Regulation CF (Equity Crowdfunding), helping founders bridge the gap between technical genius and investor psychology. By creating investor-ready narratives and building momentum mechanics on platforms like Wefunder, Justin turns community-driven fundraising into a repeatable growth engine. His deep-sector expertise in B2B, MedTech, and Healthcare is further cemented by his founding of the TAG Awards, a high-signal recognition platform that spotlights meaningful innovation across technical and regulated industries. Background & Philosophy Before founding TAG in 2014, Justin served as Vice President of Strategic Sales at 48forty Solutions, where he engineered supply chain logistics for Fortune 500 companies. This background in high-level operations informs his no-fluff approach to marketing: if growth cannot be benchmarked, quantified, and repeated, it isn't a strategy, it’s a hope. Justin is also the host of TAGLine Podcast, where he interviews industry leaders on innovation and leadership. He is a frequent speaker on human-first storytelling in an AI-driven world and on extracting a company’s unique intellectual property to establish undisputed market authority. Target Conversation Topics The Capital-Readiness Blueprint: How to leverage Reg CF and community rounds to fuel innovation. The Credibility Stack: Using strategic awards, podcasts, and IP to shorten the B2B sales cycle. The Operator’s Marketing Framework: Aligning marketing with business development to prove ROI. MedTech Momentum: Navigating compliance, trust, and digital transformation in healthcare. Personal & Community A recipient of the prestigious Spirit of America and Local Hero awards for his philanthropy, Justin lives in Maine with his wife, two daughters, and two dogs. His agency, The Aebli Group, is named in honor of his friend Jim Aebli and his daughters, reflecting a business philosophy built on transparency, trust, and long-term legacy. Connect with Justin Starbird: https://www.aebligroup.com/ https://www.linkedin.com/company/the-aebli-group https://www.linkedin.com/in/justinstarbird/ - Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
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