How to get 0 buys
If you don’t have trust, you won’t get business.
I see this all the time: people focusing on the marketing strats, the social media numbers, the fancy closing tactics… but overlooking the one thing that actually gets the sale in B2B.
Trust.
You’re not buying a $50,000 service from someone you don’t trust.
And neither is anyone else.
Whether you’re a corporation/founder/someone working in an org, trust has to be built before the trigger to buy is pulled.
Now, the old way was all about rubbing elbows in the right places.
→ Go to conferences.
→ Build rapport through face-to-face meetings.
And hey, that still works in some ways and always will.
But in 2026, there’s a whole 3rd space that organizations, founders, and sales teams are overlooking.
LinkedIn.
Instead of following the old corporate playbook with faceless press reports and text that makes people’s eyes glaze over, try embracing thought leadership in digital spaces like LinkedIn.
Start with a model that prioritizes being a human first: real opinions, real leadership, real trust.
That’s how you get the sale in B2B now.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
