How to Understand Buyer Motivation | ft. Stacy Eleczko | Content Lessons with Justin

January 13, 2026


Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect.


You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs.


If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about.


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Stacy Eleczko (E-less-ko) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works.


Connect with Stacy Eleczko:

www.stacyeleczko.com

www.linkedin.com/in/copybystacy

https://stacy-eleczko.kit.com/b1e93f3ce9


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Understanding buyer motivation is crucial for effective marketing


  • Client interviews provide insights that assumptions often miss


  • Misaligned messaging can lead to significant financial losses


  • Language used in marketing must resonate with the audience


  • Identifying instigating events can clarify buyer needs


  • Referrals can mask deeper marketing issues


  • Messaging should build trust with cold leads


  • Emotional connections drive purchasing decisions


  • Effective messaging requires understanding competitors and audience


  • Clear guidelines are essential for consistent messaging


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Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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