How many times you should post
I get asked this all the time: “Justin, how much should I be posting?”
As someone who’s been consistently posting for YEARS, there’s no easy number I can give you.
(because there was no right answer for me either)
It all comes down to how much volume you can sustain.
I’m not successful because I hit “publish” 3x a week at 7:30 AM EST for a decade.
(which is great because if you know anything about having kids, you know that’s not going to happen)
I’ve found success because at each stage of my life, I’ve done what I could sustainably do instead of setting unrealistic standards for myself.
I know so many founders who used to be EVERYWHERE online a year ago, who don’t post at all today.
They just couldn’t keep up with their own pace.
Low volume + sustainable > high volume + burnout
And hey, I’ve got a system that can help you do that :)
(contact me)
But for those of you who want a number…
…prioritize posting once a week.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
