How to Build Trust on LinkedIn Without the Cringe | ft. Angie Jones | Content Lessons with Justin

January 28, 2026

Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn.


They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotionally engaging content and explains how AI can support your process without stripping away your voice.


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Angie Jones is a messaging and thought leadership strategist who helps humble leaders grow their personal brands through authentic, audience-first content.


Connect with Angie Jones:

https://www.suiteghost.com

https://www.linkedin.com/in/angie-jones-iowa


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Anti-cringe content focuses on building trust rather than just gaining visibility


  • High ticket service providers need to establish trust with their audience


  • Using AI in content creation requires a strong knowledge base


  • Storytelling is essential for creating authentic and relatable content


  • Frameworks like 'first, last, best, worst' help in mining stories


  • Emotional memories enhance engagement in content


  • Accountability is crucial for consistent content creation


  • AI can assist but should not replace human intuition in storytelling


  • Collaboration with others can enhance content quality


  • Trust is more valuable than visibility in building a brand


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Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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