How to Turn Research Into High-Impact Content | ft. Erin Balsa | Content Lessons with Justin

December 16, 2025

Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right.


They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust.


If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in.


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Connect with Erin:

https://www.linkedin.com/in/erinbalsa/

www.hausofbold.com


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Research reports can elevate a brand's market presence


  • Sloppy methodology can damage a brand's credibility


  • Selective reporting undermines trust in research findings


  • Building a solid process is crucial for effective research


  • Transparency in data collection enhances credibility


  • Contradictory findings can be used to build trust


  • Engaging sales teams is essential for report success


  • Gating reports can limit audience reach


  • Thought leadership is established through credible research


  • Coining terms can help brands own conversations


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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