No Equipment Needed
Here’s a classic mistake entrepreneurs make when it comes to video content.
They go on a shopping spree.
"I need a better camera."
"I need this tripod, that mic, that lighting kit..."
They build out a studio before they ever hit record.
But that gear ends up collecting dust in a closet…
…because the real action never happens.
If that’s you, no shame. You’re not alone. But here’s what I recommend instead:
👉 Start with a Content MVP
(that’s Minimum Viable Product to use some start-up slang)
What’s the bare minimum setup you need to take *real* action?
Hint: It’s not buying equipment.
It’s recording your first video with WHATEVER you have.
Your phone is enough. Your window light is enough. You are enough.
The goal isn’t perfection.
It’s momentum.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
