Everyone's obsessed with numbers
My 1-year-old daughter is obsessed with her numbers book (and my clients are obsessed with theirs)
When it comes to video content, the #1 question I get is: “What kind of numbers should I expect?”
Here’s the honest answer:
1) Your first video will probably get the most engagement.
When you do your first video ever on LinkedIn, you can expect a spike in engagement that'll drop off over time.
Why?
Because people are excited to see you show up.
People love seeing other people put themselves out there.
Your network rallies behind you.
Then… it drops off.
That’s normal.
2) after that, the numbers start to look different.
It’s not going to be fast. It’s not going to be sexy.
→ You may not go viral.
→ You may not get 100 likes.
But then you’ll start hearing things like:
→ “Hey, I’ve been following your videos for a while now. Love what you’ve been doing.”
→ “I saw your content and knew I had to reach out.”
→ “I feel like I already know you.”
Your numbers are gonna be less numbers and more anecdotal as you do video content.
That’s the real ROI of video.
Not view count. Trust.
Trust is what leads to real business.
So if you're getting caught up in views and likes, zoom out.
Chasing numbers won’t help.
Video is about showing up consistently, so your future clients remember you when it matters.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
