How to Find Your Marketing Sweet Spot | ft. Dana Herra | Content Lessons with Justin
Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward.
Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout.
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My superpower? Uncovering the story.
Before I was a marketer, I was a journalist. A pretty good one. In 10 years, I won nearly two dozen awards. The newsroom taught me to listen carefully and ask the questions that get to the heart of a story. Today, I use those skills to interview you, drawing out your best ideas and unique point of view. The resulting content breathes with your authentic voice. And it’s strategically designed to build trust and influence with your target audience.
Superpower 2: Voice chameleon.
Ever read something and think, “Oh, there’s no way they wrote that."
Maybe you could believe the poster had that idea, but the words are all wrong. It doesn’t sound like them. Yeah, those aren’t my clients. I’m brand voice certified. I have an actual, scientific process for breaking down your voice into its distinct elements so I can recreate it in your content. While we’re talking about your ideas, I’m also soaking up your voice.
Connect with Dana here:
https://linkedin.com/in/danaherra
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Don't do things you hate; it shows in your work.
- Focus on fewer channels for more effective marketing.
- Leverage personal strengths to maximize marketing impact.
- Evaluate marketing channels based on audience and personal energy.
- Experiment with different formats to find what works best.
- Give marketing efforts time to gain traction before switching.
- ROI isn't just financial; consider time and energy investment.
- Avoid shiny object syndrome; stay focused on core strategies.
- Use storytelling to grab attention and persuade effectively.
- Marketing is about using strengths as leverage, like judo.
Enjoy and thanks for watching!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
