How to Find Your Marketing Sweet Spot | ft. Dana Herra | Content Lessons with Justin

November 25, 2025

Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward.


Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout.


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My superpower? Uncovering the story.


Before I was a marketer, I was a journalist. A pretty good one. In 10 years, I won nearly two dozen awards. The newsroom taught me to listen carefully and ask the questions that get to the heart of a story. Today, I use those skills to interview you, drawing out your best ideas and unique point of view. The resulting content breathes with your authentic voice. And it’s strategically designed to build trust and influence with your target audience.


Superpower 2: Voice chameleon.


Ever read something and think, “Oh, there’s no way they wrote that."

Maybe you could believe the poster had that idea, but the words are all wrong. It doesn’t sound like them. Yeah, those aren’t my clients. I’m brand voice certified. I have an actual, scientific process for breaking down your voice into its distinct elements so I can recreate it in your content. While we’re talking about your ideas, I’m also soaking up your voice.


Connect with Dana here:

https://danaherra.com/

https://linkedin.com/in/danaherra


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Don't do things you hate; it shows in your work.


  • Focus on fewer channels for more effective marketing.


  • Leverage personal strengths to maximize marketing impact.


  • Evaluate marketing channels based on audience and personal energy.


  • Experiment with different formats to find what works best.


  • Give marketing efforts time to gain traction before switching.


  • ROI isn't just financial; consider time and energy investment.


  • Avoid shiny object syndrome; stay focused on core strategies.


  • Use storytelling to grab attention and persuade effectively.


  • Marketing is about using strengths as leverage, like judo.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Use Infographics to Stand Out on LinkedIn | ft. Vince Pierri | Content Lessons with Justin

December 9, 2025
Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics. Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fits into the bigger picture, and what makes LinkedIn such a powerful platform for professionals. ----------------------------------------------------------------------------------- Vince Pierri is a public speaking coach and content strategist who helps leaders turn complex ideas into clear, memorable messages. He’s built a LinkedIn audience of 27,000+ through viral infographics that have reached millions, and he’s coached SaaS founders, consultants, and executives on how to craft signature talks that land clients and spark movements. (He also serves as lead pastor at The Bridge Church in Kentucky.) Connect with Vince: vince.pierri@thebridgenky.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Infographics can be a powerful tool for building a business on LinkedIn High-quality content is essential for standing out on social media Video content plays a crucial role in engaging potential client Visual storytelling can enhance the impact of your message Consistency and quality are key to success on LinkedIn Understanding platform dynamics is crucial for effective content marketing Insights on the future of content marketing. ----------------------------------------------------------------------------------- Enjoy and thanks for watching!
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How to Craft a Clear LinkedIn Profile for Success | ft. Sam Swirsky | Content Lessons with Justin

September 16, 2025
Justin sits down with Sam Swirsky to talk about something every professional needs but few truly master: a clear, impactful LinkedIn profile. We break down why clarity is the secret to standing out and opening doors—and how to make it happen. You’ll get simple, actionable tips for showcasing your skills, experience, and aspirations so the right people immediately get what you’re about. Whether you’re just starting your career or looking to elevate your presence, this episode will help you create a LinkedIn profile that actually works for you. ----------------------------------------------------------------------------------- Sam Swirsky has been a LinkedIn coach and writer since 2020, working with top creators like Justin Welsh, Alex & Leila Hormozi, and Tasleem Ahmad Fateh. He specializes in working with creators to “Gain Clarity, Visibility & Authority” on their social media journeys. In his spare time time enjoys playing pickleball, getting lost in the woods and making funny faces at his 12 nieces and nephews. Connect with Sam here: https://www.linkedin.com/in/sam-swirsky/ https://www.samswirsky.com/ To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Clarity in LinkedIn profiles is crucial for professional success. A strong headline is essential for making a good first impression. Profiles should clearly communicate the main focus or offer. Consistency across profile sections enhances credibility. Engaging content can lead to unexpected opportunities. Networking on LinkedIn can reduce feelings of isolation for entrepreneurs. A well-crafted profile can attract referrals from unknown connections. LinkedIn is a platform where personal branding is key. Profiles should include a clear call to action for visitors. Humor and personality in profiles can make them more relatable. Enjoy and thanks for watching!
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