Don't worry about the perfect set up
Founders: still not making video content because of your set up?
You’re missing out.
The best-performing B2B videos could be shot in an underground bunker.
They don’t need fancy cameras or perfect lighting.
They need clear ideas and real value.
These days, you only need 2 things to film powerful B2B thought leadership content:
1) A smartphone (yes, the one in your pocket—most shoot 4K now)
2️) A light source (mine’s literally a window and a desk lamp)
That’s it.
No studio. No $1,000 gear. No overthinking.
Your audience wants insights. Not aesthetics.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
