If you're waiting for the perfect moment, keep waiting.
That perfect moment doesn’t exist.
(not just for video. For anything)
→ There’s no perfect moment to get engaged.
→ No perfect moment to get married.
→ No perfect moment to have kids.
And there’s definitely no perfect moment to hit “record.”
But here’s what I’ve seen over and over (especially with founders and experts): We wait for the stars to align.
→ The right lighting.
→ The right mic.
→ The right mindset
And while we wait… nothing gets made.
The truth is that you could record a video *right now.*
You don’t even have to post it.
→ You just have to start.
You don’t need to master the full video content learning curve overnight (it’s a steep one).
Start messy. Start small. Just start.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
