You should be using this audio tool
Ever watch a video that sounds like it was recorded inside a tin bucket?
You probably didn’t watch for long.
Here’s something most people don’t realize:
Sound is more important than video quality.
Studies show people are more likely to swipe away from a video with bad audio than bad visuals.
You can forgive shaky footage. You can’t un-hear echo, reverb, or background noise.
So here’s a quick, easy fix if your recording situation isn’t the best:
→ Use Adobe Audio Enhance
It's a really cool way to use AI to improve the sound.
→ Background noise? Gone.
→ Echoey room? Reduced.
I’ve even seen this guy test it on a video with drilling in the background (i don’t recommend you film where there’s drilling, but still - crazy impressive).
At our agency, we use Adobe Audio Enhanced for most of our client stuff, and it is a lifesaver.
(especially if you’re recording in less-than-perfect environments)
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
