How to Use the Five Finger Analogy in Marketing | ft. Jimi Gibson | Content Lessons with Justin

August 19, 2025

In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Jimi Gibson to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable.


You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. Forget perfection, it’s about being real, intentional, and relatable.


If you’re looking to tell stories that build trust, this episode will help you show up in a way that actually sticks.


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To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠


Here are several topics we cover in this episode:


  • Pinky Promise: Keep promises to build trust and brand integrity.


  • Ring Finger Passion: Passion fosters long-term business commitment.


  • Middle Finger Defiance: Oppose industry "villains" to create engaging stories.


  • Pointy Finger Focus: Know your audience and keep messaging clear.


  • Thumb Legacy: Your unique "thumbprint" differentiates your brand.


  • Magic and Marketing: Jimi links magic to marketing for better communication.


  • Storytelling: The Five Finger Analogy helps businesses connect through storytelling.


  • Holistic Marketing: Integrate elements for a cohesive marketing strategy.


  • Thought Leadership: Personal branding builds trust and authority.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Use Podcasting to Amplify Your Brand | ft. Steve Guberman | Content Lessons with Justin

September 2, 2025
In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off. If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable. ----------------------------------------------------------------------------------- With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. Connect with Steve: https://agencyoutsight.com/ https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsight To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: The podcast is a resource for solving specific problems, boosting expert status. Engaging listeners has positioned the host as an authority, attracting coaching inquiries. Specializing in niches has streamlined client acquisition and growth. The podcast builds relationships and generates leads in today's sales environment. Tools like Trello and Asana ensure efficient podcast production. Enjoy and thanks for watching!
scrabble tiles spelling

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