Only 2-3% of People Are Doing This
Only 2 to 3% of people are posting on LinkedIn.
(that’s straight from the horse’s mouth. and the horse is named LinkedIn.)
2 to 3% is a crazy small percentage.
And of that percentage, how many do you think are doing video?
(it’s 2 to 3%)
So you can be in the top 0.01% just by doing video content.
(and hey, you don’t even have to do it well at first. you’re already standing out because so few people do it.)
A lot of people I talk to are hesitant to start video because they assume, “Oh everyone’s doing video.”
That’s not true.
Your feed might be filled with video, but that’s because the algorithm rewards it.
Your feed is a giant funnel. It takes 1,000 people’s content and puts it into one tiny place for you to scroll.
If you actually did an audit of your LinkedIn followers, you would realize that an astonishingly small number of people on here do video.
Take advantage of that statistic.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
