The Unspoken Benefit to Video
There’s a benefit to video content I never see people talk about.
You know that feeling when you get a great idea?
You’re so excited that you scramble for your notes app or a piece of paper to write it down.
But you look at your idea later…and it’s like reading gibberish.
Creativity block is a very real problem.
It’s like there’s this barrier in our brains preventing our thoughts from flowing smoothly to paper.
Here’s how to fix that:
→ Start using video to capture your ideas instead.
By recording a conversation with a friend to explain your idea, you can communicate so much more seamlessly.
Even if you make a mistake, boom - you can catch that in the editing bay.
Now you have these complex concepts with only the best bits captured into video.
And, if you really want a written copy of it, you can then take the video and turn that into written word.
(it’s 10x easier doing it that way. try turning a blog into a video. way more friction)
One of our clients experienced how much better this method is after I audited her experience working with us.
She saw the value of being able to distill her ideas into short, watchable clips of video content vs. having to write it all down.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
