You’re Approached by Two Salespeople…
Why Video Makes a Difference
Imagine you're approached by two salespeople, each pitching the same product or service. On the surface, the message is identical, but there’s one key difference in how each salesperson presents themselves.
Let me walk you through the scenario:
Salesperson A
Salesperson A reaches out with a simple message: “Hey, do you want to buy my software?”
- You check out their profile, and there’s nothing remarkable about it.
- Their last post was six months ago, and it’s clear they’ve since changed jobs.
- You don’t get a sense of who they are or what they stand for, other than the fact that they’re in sales.
Salesperson B
Now, Salesperson B reaches out with the same exact message: “Hey, do you want to buy my software?”
But when you check out their profile, you see something different: video content.
Maybe you decide to watch one of their videos, and instead of just pushing a sale, they’re educating you on a topic related to the software.
They’re:
→ Teaching
→ Sharing insights
→ Adding value to the conversation
Which Salesperson Would You Prefer?
Given the exact same offering, which salesperson are you more likely to trust? Who would you feel more comfortable buying from?
Chances are, you’d lean toward Salesperson B, and for good reason.
The Power of Social Proof
Salesperson B’s video content provides a powerful form of social proof. By sharing helpful, relevant content, they’re showing you that they’re not just pushing a product, they’re invested in educating their audience and adding value.
They’re also demonstrating expertise and authority, making it easier for you to trust them and their product.
In today’s world, content is more than just marketing. It’s a tool for building relationships and credibility.
When you regularly share valuable content, you position yourself as a thought leader, not just a salesperson. Video content, in particular, has the ability to engage and educate your audience in a way that text alone can’t.
Why Video Content Matters
- Engagement – People are more likely to engage with video than with written content. It’s simply more dynamic and harder to ignore.
- Trust – Video helps humanize you and your brand. You’re not just a name in an inbox; you’re a person with knowledge to share.
- Education – Videos allow you to demonstrate expertise and educate your audience in a more digestible way. Instead of just selling, you’re teaching. That builds a stronger connection.
- Consistency – Regularly posting video content builds a pattern of engagement that nurtures trust over time.
Next time you’re thinking about reaching out to a potential customer, ask yourself: How are you presenting yourself online? Are you just another salesperson, or are you someone who shares valuable content and builds trust over time?
By consistently creating content that educates and adds value, you can differentiate yourself and become the salesperson your customers prefer to engage with.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
