What Older Founders Are Missing About Video Content
Embrace authenticity. Real connection beats perfection every time.
I often see founders from older generations struggling with video content on social media.
It's not about technical skills or editing.
- They actually have the ability to edit and produce videos. They struggle with the mindset around content.
They crave polished, perfect videos
- For decades, polished content was the standard. If you wanted to be on TV or the big screen, everything had to look flawless. It’s what they’ve grown up with.
But that era is behind us.
Social media today thrives on authenticity, not perfection. The demand for flawless videos is fading fast. In the future, polished videos will be reserved for movies.
The shift is happening right now. Think about videographers. It’s becoming harder for videographers to find work beyond high-budget CEO videos and documentaries. The demand for “perfect” content is decreasing.
It’s time for a new approach to creating content that connects beyond aesthetics.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
