Fear of Filming Video Content
There's a stat that says people are more scared of dying than public speaking. Here's how to fix that.
There’s a stat out there that says people are more afraid of public speaking than dying.
That’s right. Most people would rather be in the casket than giving the eulogy.
It sounds crazy, right? When you think about it, we’re all communicating every day without that level of fear. We talk to:
- Clients
- Employees
- Peers
So, why does video feel different?
The Shift from Performance to Connection
When we’re having one-on-one conversations, we don’t worry about performing. We’re focused on:
- Sharing ideas
- Offering value
- Helping others
It’s about connection, not perfection.
But when it comes to video, many of us fall into the trap of thinking it’s all about performance. That’s where the fear kicks in.
The Truth About Video Content
It doesn’t have to be that way.
When you’re talking face-to-face with someone, you’re not thinking about performing. You’re just having a conversation.
If you’re comfortable sharing insights with clients over Zoom, you can do the same on video.
No performance required.
Video is just another way to connect. You don’t need to be polished or rehearsed. You just need to be yourself.
Are You Overthinking Your Video Content?
If you're putting too much pressure on yourself to perform, it’s time to rethink your approach.
- Focus on authentic connection.
- Embrace imperfection. It’s what people want to see!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
