Why Polarizing Opinions Are Crucial to Marketing (Pt 1)
I believe every content strategy should start with video.
I believe every content strategy should start with video.
That’s a polarizing opinion.
A lot of people disagree with me, and that’s completely fine. It’s important to learn how to use polarizing opinions like these in marketing.
What exactly is a polarizing opinion?
It’s a strong stance you take about something in your industry that you believe should be done a certain way.
- It’s an idea you’re not willing to budge on because, through your own testing and experience, you’ve found it’s the best way forward.
- This is a belief you stand by. It’s important to share those strong opinions in business.
Why are polarizing opinions crucial to business marketing?
Polarizing opinions are how you attract the right-fit clients. If you’ve been in business for more than four years, you definitely have a polarizing opinion or two.
The next step?
Have the courage to share it.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
