We Let This Influence Our Video Content
And it's driving up production costs
If I watched The Rings of Power on Amazon Prime with my wife for the last two
weeks and it was shot with an iPhone, I'd have a problem with that.
But here’s the problem with my problem: We’ve let those standards influence our video content.
Let me get a little philosophical for a second.
I would argue a lot of people have this idea that high production quality is what matters the MOST when it comes to video content.
And that makes sense because for the last 100 years, we’ve been watching movies and TV shows.
If it was a moving picture, it was high-quality.
Our brains are locked into that association.
But if you’ve been paying attention to social media at all in the last 20 years, that’s not the standard anymore.
(especially not on TikTok)
It’s way LESS about production quality and way MORE about the value you’re providing in the content.
(this is doubly true for B2B)
In fact, the more polished it looks, the less you’re going to resonate and connect with your audience.
(which hey, is the whole point of doing video content)
It’s as simple as this:
→ If you want polish, go write a blog post. Tweak every word to perfection.
→ If you want to connect with your audience, do video.
And here’s the secret third thing, if you want to make authentic videos quickly and easily, get in contact. We've got you covered.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
